Feb 2010:
Happy hello and a Soooooper Special request from 2 people who used to dress like "Fitness people" with our bits out and now that we have learnt (the hard way) how important first impressions and dressing as Fitness Professionals" must be for all of the fitness industry!! Please help me me to raise the professional standard of our industry and change the perception the rest of the world has of us???? We HAVE to STOP wearing shorts and singlets and STOP having our bits on show!! Regardless of how nice, tight, toned, big or buff your bits are, when people can see your boobies, butt or biceps they are not thinking, WOW, here is a professional person I can trust with my health and or medical challenges!! And why do you need to show people your bits? Please do not use the excuse that you cannot exercise in sleeves and your butt cheeks covered or that you cannot train people in long pants, a corporate, collared polo shirt and professional corporate shoes!! The top paid golfers in the world wear corporate pants to play their sport and yes, they do squat down lower than you will ever need to!! Please leave the ego and "I have to show off my body" syndrome to the people with low self esteems and please become the, "Fitness Professional" you promised to be. Start with dressing like one so the Government, Medical professionals and Corporate world  start taking us seriously-regardless of how the "Fitness people" around you are dressing!! Love Rowie xx

A HUGE HAPPY 2010 wish to you from me xx
The New year of 2010-may it be your best year ever because you set goals and hold yourself accountable to achieving them. Whenever you make a commitment or a promise and not hold yourself accountable to it, you not only tell the world you are unreliable or worse dishonest, you are telling yourself you are both! Is your word really your word or do you go back on it? When you say you will, do you? Or are one of those people that has to be followed up or worse chased to be held accountable? A great personal philosophy...A deal is a deal, a promise is a promise and a commitment is one of the things people can trust about you-even if it is inconvenient or you change your mind!

As a Fitness Professional, when you promise your client's to do something for them and you make a commitment to helping them achieve their goals, you must hold yourself accountable to what you promised so please start now!!

Please don't be the high maintenance person who has to be followed up, chased and held accountable-Do what you promised because it is who you are!!
Discipline-the key ingredient to a successful new year and brilliant new life!!

 
Hello From Rowie (The MAX College Founder): December 14th 2009

Why does The MAX International College For Fitness Professionals exist?
...It is a dream come true!! 

I am so excited about the future of the health & fitness of the world because MAX exists to make sure we positively change it!!. MAX is a group of 5, Private, Fitness, Business Education Colleges and the only place in the word you can graduate with a Specialised, Fitness Business and Advanced Fitness Business Diploma and the only place in the world for passionate, positive, professional people who are serious about a long term career in the business of fitness! 

When I was a little girl, the dream of being a "Harvard" (university) educated Doctor or Lawyer was at the forefront of my mind, and number one on my goals list. The dream of going to the very best school in the world, to become the very best Medical or Legal Professional in the world, was the number one driver for me. Until...I did my first aerobics class!! At 13 I fell in love!! With exercise, with fitness, and with teaching both! Fitness is the only thing I have done with my life; it is who I am and what I do!! My BIG picture vision is to positively change the health and fitness of the world!! I would love every person to have a career they are in love with, and one that makes a positive difference. 

I started my career as an education provider by sharing a very successful, in-house Personal Training System with over 100 Health Clubs in Australia and New Zealand. I did this with my partner, Kerry McEvoy; he was the visionary owner of The National College of Fitness, a Queensland Australia based Fitness Course provider. We joined forces in all areas of our lives, both very passionate and committed to each other and to providing superb fitness education. The National College of Fitness then joined forces with 5 other state based Fitness Education providers, and this joint venture led to the very exciting creation, development and massive growth of the Australian Institute of Fitness! 

Providing Excellence in Fitness Education was a natural progression for me as soon as my fitness career led to Health Club Management, owning Personal Training Studios and providing training for other fitness business teams. Finding superb Fitness Professionals for any fitness business has always been a challenge and now there is a clear demand for Fitness Professionals who are serious about a long term career in fitness. 

The fitness industry is becoming a serious business and the business people who are creating great fitness businesses, and looking for great team players, are now demanding that highly skilled technicians must also have the business skills to ensure the success of their fitness business.                       

 To be a superb Fitness Professional...

• A great phone manner is as important as a safe bench press
• Knowing how to market yourself and your fitness business is as important as knowing how to motivate a person to start, and stick with, their exercise program
• Superb sales skills must be applied before an exercise program even needs to be written
• Personal life skills such as time management, superb etiquette, business networking and leadership are just as important as an in-depth understanding of anatomy and physiology.
• You never wear shorts or track pants and expect Medical professionals, Business people or the government to believe you have a career YOU take seriously-let alone them take us seriously!
• You must be on time, highly skilled, open to daily ongoing learning and committed to excellence-A PROFESSIONAL!!  

In December 2008, to make my big picture vision - ‘To positively change the Health & Fitness of the WORLD' - a reality, we have taken the next, big, exciting step, and become part of this International Fitness Business Education Group!! 

With our...

• 2 New Zealand Colleges - (formerly) The New Zealand College of Fitness
• 2 Queensland Colleges - former Australian Institute of Fitness Campuses
• Our fast growing International student base
• The industry's demand for Fitness Business Professionals  

We knew the time is right to take professional fitness education to a higher standard!!

So believing in my vision, remembering my dream as little girl to go to the BEST School in the world and finding a superb group of people to create it with, The MAX International College for Fitness Professionals is here and as Harvard is known as the best place in the world to become a Medical or Legal professional, MAX is dedicated to excellence in Fitness Education and is committed to creating Superb, International Fitness Professionals.

A very strict application process ensures only people with serious fitness career aspirations are accepted. A strict attitude, uniform, punctuality and professional standards checklist applies to all of our students, and MAX is the only Specialised Fitness Business College in the world. In the new curriculum, Fitness and Business skills are just as important as each other to guarantee your long term career success in your own fitness business, or as the Leader, Manager or superb Team Player in one of the thousands of Fitness Facilities, worldwide, looking for Fitness Business Professionals to help them grow! 

We have 5 International Colleges, YOUR HOME, Brisbane, Auckland, Gold Coast & Christchurch, and we are assessing applications from all over Australia and from around the world. As the Fitness Industry grows, and as we continue to raise the education standard, people are traveling from the UK, Europe, Brazil, Africa and Asia to study with us. 

Kerry & I are very excited about the massive changes we have made to ensure our Vision for a Professional Fitness Industry is achieved, and I believe that a person like you, who is serious and committed to raising personal & professional standards in all areas of the business and social community, will want to help us! 

Thankyou for being in my life and inspiring me, by being you, to help other people to have a career they love and never a job they don't!!