A Sooooper Special, Sexy Sept SPRING Hello from Rowie xx
May you always be the person who looks for the good in everything-you will always find it! In a world of disasters, drama, disease and depression, as International Fitness Professionals we have a responsibility to be the happy, positive person in every room, group, team and business. Regardless of what is going on around you, make a joke, find the positive and be funny; creating laughter will always make everybody feel better!! A person who can be calm under pressure is valuable but a person who can help people handle pressure by being strong, positive and funny is invaluable!! What is your reputation? Do people love having you around because you make them feel safe and secure? Can people trust you to handle whatever happens with a smile on your face and a positive attitude to help everybody through the tough times? Under pressure do you crack and crumble or do you stick a smile on your dial and help to put one on everybody else's? A leader does not lead by example-they are THE example!! Love Rowie xx
Hello from Rowie and may your August be awesome and amazing...
At every Graduation I always wonder who the next industry SoooperSTARS will be and there are always SooooperSTARS!! And I also ponder on who has the potential to be successful but will not use their potential-and it is always a guess and I am always wrong!! Why some people who have it all and do nothing with it and how some people, who seem to have nothing, do it all- is the conundrum I think we will never have an answer to?? I have so many successful, Graduates with their own PT businesses, successful PT studios, they are earning more money in 1 day than they used to earn in a week and they have a career they love. I wish the positivity and success of my successful Graduates could inspire, encourage and excite the people who have let negativity and negative people stop them from doing what they dream of BUT, I realise life is a choice, attitude and success are choices and some people choose to have superb lives and some don't. I will always ponder why, but I accept that some people don't and I will focus on, appreciate and be excited for the folks who do!!
Whatever life you choose, please accept the responsibility and the consequences of your choices. You can be a whiner or a winner, but you can't be both!!
Choose carefully, love Rowie xx
A WARM, happy, healthy hello from Rowie in July xx
Every-time you give up, give in, quit before you have completed your commitment or if you lack in discipline in any are of your life, you are telling yourself that an effort of less than 100% is OK-And it is not!!
- Your family and your partner will expect your 100% effort.
- Your boss and /or your clients will demand your 100% commitment
- The bank or finance company will expect your 100% completion of your financial commitments
- The time you spend educating yourself should end in an evaluation, exam/assessment which will require 100% completion or better still, a 100% pass mark for you to receive the qualification
- Life demands your 100% best effort-anything less and you will have an average life, with average results.
The definition of discipline is doing the right thing, even if it is inconvenient and even if you don't feel like! Always aim to do more rather than less, always give more than expected, always aim to raise the standard rather than reach it or worse, come up short!!
Whenever you are doing something that is not in line with your integrity, your values, your morals or when you put in a less than 100% effort, You will be UNHAPPY!!
YOU are the only person who is in control of your happiness and YOU are in control of the effort you put into any and all areas of your life!!
I wish YOU a life of abundance and it will come from giving more than you expect to receive. The world does not owe you a living, we get what we deserve, not what we demand!!
Love Rowie xx
A Happy, warm, snuggly winter hello from Rowie
The Life Lessons I Have Learnt From My Puppy, His Name is Sparkles...
Play a lot
Have a variety of toys to play with
Take regular naps
Sleep soundly when you are tired and aim to sleep all snuggled up to the people you love and who love you
Only exercise if it is fun
Only exercise when you want to, not when someone tries to force you into it
Don't eat food you don't like
Eat the food you do like with passion and enthusiasm
Don't be embarrassed about any of your body's functions
Be mischievous-you risk a whack on the nose but you could put a smile on a lot of faces and being a constant
source of amusement gets you lots of cuddles
Once you have a hold of something you want-Don't let go!!
Be really happy to see the people you love when they come home-it makes them feel really special
Wag your tail a lot and wag your tail more than you wag your tongue
Love the people in your life unconditionally
Rowena Szeszeran-McEvoy
Hello from Rowie in MAY 2010...
How To...
Happiness comes from doing happy things
Courage comes from acting courageously
Success comes from believing and you can be successful and doing whatever it takes until you make it happen!!
You will be scared until you feel scared and do it anyway!!
You will be poor until you start thinking rich
You will be lonely until you become the kind of person truly beautiful people want to be with
You have 100% chance of losing if you don't have a go
If you think you can't you never can
You will fail if you don't start
A winner is not the person who comes first...
You are winning continuously if you get up regardless of the number of falls along the way!!
Happy end of Autumn and here's to a warm, winning, wonderful winter, Love Rowie xx
Hello from Rowie in April 2010..."Would you like some cheese with that, ‘whine'?"
We all hate listening to people whine-unless you are a whiner!! To avoid the reputation of being a whiner, whinger, whimpy person always ask this question before you speak...Will what I am going to say add value to this person, will it be positive? Will they feel better or worse after I say it? Will what I am going to say give me a reputation as a nice person or a "Whiner", a person who looks at the positive or the negative?? A suggestion is to think BEFORE you speak and if you choose to say what you are thinking, accept the consequences!! Everything you say will add or remove value from the people you are speaking to and EVERYTHING you say has an effect on your reputation. Imagine how many special people, business and opportunities you will attract into your life if people know you are a positive communicator not a whiner, they can trust you not to gossip or criticise and to always add value rather than remove it!!
Happy April and a reminder-1/4 of the year is over-have you achieved 1/4 of your goals, are you 1/4 of the way there?
Love Rowie xx

Hello from Rowie Easter 2010
Impossible?? Up until May the 6th 1954, the Exercise Physiologists and Sports Physicians proclaimed that running faster than a 4 minute mile was impossible!! They said the body would heat up so much, the muscles would "melt" and the athlete could die!! Then Roger Banister ran a mile in 3 mins and 59.04 seconds!! He did not die!! 4 weeks later an Australian runner, John Landy ran the mile under 4 mins again!! Then Roger and John competed against each other...Roger ran 3.58.08 and John ran 3.56.06-they both did not die!! Today a 4 minute mile is an accepted and simple athletic achievement!!
Mmmm are you the next Roger and John who believe nothing is impossible or do you listen to the people who say, "Don't do it, you could die??"
EVERYTHING is considered impossible until someone achieves it!!
Hello from Rowie: March 2010:
If we don't raise the professional standards of the fitness industry who will? If you don't make exercise and nutrition easy to understand for your family, friends and circle of influence, who will? If you are not the positive, fit, healthy, strong happy person in your life, who will be? If we don't prevent and help to cure heart disease, Type II Diabetes, Obesity, Osteoporosis and Depression, who will?
BE the example, set the high standard and if you lower your standards to suit the lower standards of the people/industry around you, that will say more about you than the people with low
standards!! Dress as the International Fitness Professional you are, ACT like one, be on time, turn off your phone, really listen, genuinely care and help people to be a fit, strong, healthy and happy as you are-BE the example!! Love Rowie xx
Feb 2010:
Happy hello and a Soooooper Special request from 2 people who used to dress like "Fitness people" with our bits out and now that we have learnt (the hard way) how important first impressions and dressing as Fitness Professionals" must be for all of the fitness industry!! Please help me me to raise the professional standard of our industry and change the perception the rest of the world has of us???? We HAVE to STOP wearing shorts and singlets and STOP having our bits on show!! Regardless of how nice, tight, toned, big or buff your bits are, when people can see your boobies, butt or biceps they are not thinking, WOW, here is a professional person I can trust with my health and or medical challenges!! And why do you need to show people your bits? Please do not use the excuse that you cannot exercise in sleeves and your butt cheeks covered or that you cannot train people in long pants, a corporate, collared polo shirt and professional corporate shoes!! The top paid golfers in the world wear corporate pants to play their sport and yes, they do squat down lower than you will ever need to!! Please leave the ego and "I have to show off my body" syndrome to the people with low self esteems and please become the, "Fitness Professional" you promised to be. Start with dressing like one so the Government, Medical professionals and Corporate world start taking us seriously-regardless of how the "Fitness people" around you are dressing!! Love Rowie xx

A HUGE HAPPY 2010 wish to you from me xx
The New year of 2010-may it be your best year ever because you set goals and hold yourself accountable to achieving them. Whenever you make a commitment or a promise and not hold yourself accountable to it, you not only tell the world you are unreliable or worse dishonest, you are telling yourself you are both! Is your word really your word or do you go back on it? When you say you will, do you? Or are one of those people that has to be followed up or worse chased to be held accountable? A great personal philosophy...A deal is a deal, a promise is a promise and a commitment is one of the things people can trust about you-even if it is inconvenient or you change your mind!
As a Fitness Professional, when you promise your client's to do something for them and you make a commitment to helping them achieve their goals, you must hold yourself accountable to what you promised so please start now!!
Please don't be the high maintenance person who has to be followed up, chased and held accountable-Do what you promised because it is who you are!!
Discipline-the key ingredient to a successful new year and brilliant new life!!
Hello From Rowie (The MAX College Founder):
Why does The MAX International College For Fitness Professionals exist?
...It is a dream come true!!
I am so excited about the future of the health & fitness of the world because MAX exists to make sure we positively change it!!. MAX is a group of 5, Private, Fitness, Business Education Colleges and the only place in the word you can graduate with a Specialised, Fitness Business and Advanced Fitness Business Diploma and the only place in the world for passionate, positive, professional people who are serious about a long term career in the business of fitness!
When I was a little girl, the dream of being a "Harvard" (university) educated Doctor or Lawyer was at the forefront of my mind, and number one on my goals list. The dream of going to the very best school in the world, to become the very best Medical or Legal Professional in the world, was the number one driver for me. Until...I did my first aerobics class!! At 13 I fell in love!! With exercise, with fitness, and with teaching both! Fitness is the only thing I have done with my life; it is who I am and what I do!! My BIG picture vision is to positively change the health and fitness of the world!! I would love every person to have a career they are in love with, and one that makes a positive difference.
I started my career as an education provider by sharing a very successful, in-house Personal Training System with over 100 Health Clubs in Australia and New Zealand. I did this with my partner, Kerry McEvoy; he was the visionary owner of The National College of Fitness, a Queensland Australia based Fitness Course provider. We joined forces in all areas of our lives, both very passionate and committed to each other and to providing superb fitness education. The National College of Fitness then joined forces with 5 other state based Fitness Education providers, and this joint venture led to the very exciting creation, development and massive growth of the Australian Institute of Fitness!
Providing Excellence in Fitness Education was a natural progression for me as soon as my fitness career led to Health Club Management, owning Personal Training Studios and providing training for other fitness business teams. Finding superb Fitness Professionals for any fitness business has always been a challenge and now there is a clear demand for Fitness Professionals who are serious about a long term career in fitness.
The fitness industry is becoming a serious business and the business people who are creating great fitness businesses, and looking for great team players, are now demanding that highly skilled technicians must also have the business skills to ensure the success of their fitness business.
To be a superb Fitness Professional...
- A great phone manner is as important as a safe bench press
- Knowing how to market yourself and your fitness business is as important as knowing how to motivate a person to start, and stick with, their exercise program
- Superb sales skills must be applied before an exercise program even needs to be written
- Personal life skills such as time management, superb etiquette, business networking and leadership are just as important as an in-depth understanding of anatomy and physiology.
- You never wear shorts or track pants and expect Medical professionals, Business people or the government to believe you have a career YOU take seriously-let alone them take us seriously!
- You must be on time, highly skilled, open to daily ongoing learning and committed to excellence-A PROFESSIONAL!!
In December 2008, to make my big picture vision - ‘To positively change the Health & Fitness of the WORLD' - a reality, we have taken the next, big, exciting step, and become part of this International Fitness Business Education Group!!
With our...
- 2 New Zealand Colleges - (formerly) The New Zealand College of Fitness
- 2 Queensland Colleges - former Australian Institute of Fitness Campuses
- Our fast growing International student base
- The industry's demand for Fitness Business Professionals
We knew the time is right to take professional fitness education to a higher standard!!
So believing in my vision, remembering my dream as little girl to go to the BEST School in the world and finding a superb group of people to create it with, The MAX International College for Fitness Professionals is here and as Harvard is known as the best place in the world to become a Medical or Legal professional, MAX is dedicated to excellence in Fitness Education and is committed to creating Superb, International Fitness Professionals.
A very strict application process ensures only people with serious fitness career aspirations are accepted. A strict attitude, uniform, punctuality and professional standards checklist applies to all of our students, and MAX is the only Specialised Fitness Business College in the world. In the new curriculum, Fitness and Business skills are just as important as each other to guarantee your long term career success in your own fitness business, or as the Leader, Manager or superb Team Player in one of the thousands of Fitness Facilities, worldwide, looking for Fitness Business Professionals to help them grow!
We have 5 International Colleges, YOUR HOME, Brisbane, Auckland, Gold Coast & Christchurch, and we are assessing applications from all over Australia and from around the world. As the Fitness Industry grows, and as we continue to raise the education standard, people are traveling from the UK, Europe, Brazil, Africa and Asia to study with us.
Kerry & I are very excited about the massive changes we have made to ensure our Vision for a Professional Fitness Industry is achieved, and I believe that a person like you, who is serious and committed to raising personal & professional standards in all areas of the business and social community, will want to help us!
Thankyou for being in my life and inspiring me, by being you, to help other people to have a career they love and never a job they don't!!
